How to Understand Facebook Group Insights
Facebook has modified its algorithms to make maintaining both a page and a group essential to reaching your desired audience on the platform. Facebook communities that value security, authenticity, and foster personal connections will reap the greatest rewards.
If you’re a Facebook group admin, reviewing the metrics in your Facebook Group Insights and understanding how to interpret that data will give you a greater understanding of your community. You’ll learn more about the audience you’re attracting, the content they like,
when they’re most active in the group, and the top contributors. When you analyze your group’s metrics, it’s best to take a holistic approach. One metric alone won’t tell you that much. To get a complete picture, look at all of the numbers and the behaviors that drive those numbers. Then apply these findings to help grow your group, increase engagement, and build meaningful relationships.
By default, the Growth Details section appears when you first open Facebook Group Insights. Alternatively, you can click the More Growth Details tab to see this data. The Total Members graph shows the growth of your group for the last 28 days. If you want to see growth data for a different time period, click the Growth drop-down menu and choose a different time preset or custom date range to refine the data.